I love this image because for me it encompasses the way people <bias> should use the internet<bias/>. Personally, these are the three tiers of my web experience. The hardware, the interaction, the information.
Tier #1: Apple
As you probably know if you read this blog regularly I recently purchased a Mac Book Pro and absolutely love it. It is so nice to finally have a machine that I don’t have to worry about it working properly. The suite of applications is just as robust or better than a PC running Windows and is likely better designed. So, let me just dispel the rumor that you won’t be able to find applications for a Mac. I can guarantee if you enjoy being on a computer at all then getting a Mac will exponentially increase that enjoyment. I see Macs continually increasing their market share and thus being the premier computers (mainly laptops) of the future.
Tier #2: Facebook
In my eyes Facebook sort of represents social networking on the web. I was a relatively late adopter to the social web and that was in 2004 when Facebook really started to grow to other universities outside of Harvard. I remember the day that my school, Miami (OH), got Facebook. I joined that day. We had heard about it prior to its arrival because of the stink that MySpace was making. How much better is Facebook?
Obviously there are other social tools out there, that’s not what I’m arguing. I’m merely using Facebook as the poster child for the social web. Social software has changed the general uses of the web. The days of one way information flows on the internet are archaic. The web will can only get more and more interactive.
Tier #3: Google
The top layer of these building blocks is Google. Really it could be the first layer or the middle later but for the sake of this image, its the top. Google is the key to the door that keeps information from the consumer. Can you imaging an internet where you had to guess URLs in order to find good websites? Or a web where only the highest paying websites would come up? You wouldn’t be reading this, that’s for sure (hold comments about wishing you weren’t reading this!) The web is open, accessible, free, opportunistic, all thanks to the guys who wanted to download the internet, Google.